A SWOT analysis is designed to analyze a business within a competitive environment by identifying internal strengths and weaknesses along with external opportunities and threats.
Below is an explanation and the next page will have an example that will walk you through the process of building a SWOT Analysis!
NAME OF COMPANY HERE
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Strengths Strengths are internal and relate to advantages that a company has. These help a company achieve its objectives. Ex. Strong Supply Chain, Many Locations, Offers In-store and Online Shopping |
Weakness Weaknesses are internal and relate to drawbacks that a company has. These prevent a company from meeting its objectives. Ex. Aging Infrastructure, Outdated Technology |
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Opportunities Opportunities are external and are potential events that can positively impact the company. Ex. Increase in Demand for a Company's Products, Potential Partnerships, Lift in Trade Restrictions |
Threats Threats are external and are potential events that may negatively impact the company. Ex. New Competitor Forms, Negative Weather Conditions, and New Laws/Regulations Threatening the Business |
Example SWOT Analysis
Below is an example of a SWOT analysis.
Please note the example below is a general guideline to how this type of analysis is conducted and may not meet specific assignment guidelines. Always read your rubric for what to deliver!
Company: Walmart
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Strengths
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Weaknesses
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Opportunities
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Threats
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